When hiking with a compass, if you walk one degree off-course for an hour, you won't end up too far from where you wanted to be. However, if you walk one degree off for a week, a month, or a year you will have ended up in a vastly different place than you had hoped.
For example, if you walk from LA to Baltimore, but are off by one degree, you will end up in Washington D.C.
373 North was born out of the idea that most people and businesses do not need large course corrections to get to where they want to be. Generally speaking, they know what they are doing and where they want to be. Most are just too consumed by the day-to-day to look up and make sure they're still on the path. Most just need someone to help them get back on track, to give them a small course correction to get back to center, or true north.
It is the small changes we make today that make they greatest difference over time. 373 North is a firm who not only provides the tools needed to make lasting change, but is your partner along the path to success.